How You Engage with Social Customers

Has a direct impact on your ROI as customers are retained or lost depending on how you interact. Share of voice Much of measuring B2B social media ROI is about looking at your campaign performance versus your competitors. Share of voice digs into how much your brand is mentioned, how you stack up against competitors and whether or not those mentions are positive. Through social listening tools like Sprout Social, you can see where you stand when it comes to conversations around your industry: Screenshot of the Sprout Social Share of Voice Report 2.

Measure your social media performance against other marketing channels Again, B2B companies have choices in terms of marketing channels. Email. SEO. PPC. Chances are, social media isn’t your sole focus. That’s why it’s important not to look at your social Iceland Phone Number List media ROI in a vacuum. Instead, you should compare the resources and results allocated to social media versus other marketing channels. For example, consider tracking your social media traffic via Google Analytics to see how many leads come to your website from social and how they behave. How does your social traffic convert versus email traffic?



Which pieces of content are they most interested in? A screenshot example from Google Analytics showing social media driving website traffic Maybe you learn that social leads require more nurturing. Perhaps they’re only interested in specific types of content. Either way, monitoring the behavior of your social traffic can give you a bigger-picture understanding of your customers. 3. Define your performance benchmarks Before you can improve your B2B social media ROI, you need to have a foundation of what’s “good” for your business.

[bitheerani4632]

Has a direct impact on your ROI as customers are retained or lost depending on how you interact. Share of voice Much of measuring B2B social media ROI is about looking at your campaign performance versus your competitors. Share of voice digs into how much your brand is mentioned, how you stack up against competitors and whether or not those mentions are positive. Through social listening tools like Sprout Social, you can see where you stand when it comes to conversations around your industry: Screenshot of the Sprout Social Share of Voice Report 2.

Measure your social media performance against other marketing channels Again, B2B companies have choices in terms of marketing channels. Email. SEO. PPC. Chances are, social media isn’t your sole focus. That’s why it’s important not to look at your social Iceland Phone Number List media ROI in a vacuum. Instead, you should compare the resources and results allocated to social media versus other marketing channels. For example, consider tracking your social media traffic via Google Analytics to see how many leads come to your website from social and how they behave. How does your social traffic convert versus email traffic?



Which pieces of content are they most interested in? A screenshot example from Google Analytics showing social media driving website traffic Maybe you learn that social leads require more nurturing. Perhaps they’re only interested in specific types of content. Either way, monitoring the behavior of your social traffic can give you a bigger-picture understanding of your customers. 3. Define your performance benchmarks Before you can improve your B2B social media ROI, you need to have a foundation of what’s “good” for your business.